Coordinator of Audience Research
The Philadelphia Zoo is seeking a candidate to develop and manage an audience database, coordinate and support research projects in audience engagement, and conduct program evaluation. This position is an integral piece of ensuring that the Philadelphia Zoo meets its mission to inspire visitors to take action for animals and habitats. It further contributes to innovations in conservation, education, and research through the implementation of new audience and program research initiatives. The position focuses on building tools that deepen and expand audience engagement with Zoo mission, evaluating online/onsite engagement tools, and other methods for eliciting human behaviors that have direct environmental conservation implications.
This position reports to the Director of Conservation Impact and works closely with Conservation/ Education, Animal, Development, Guest Services, IT, and Marketing departments to coordinate research projects that focus on evaluating the efficacy of new and ongoing education/outreach programs in our target audiences. They will work with the Director of Conservation Impact to build, design, and implement experimental protocols. They will be responsible for data collection and analysis. Further, the candidate will be responsible for
· Consolidating existing data and preparing it for transitioning it to new database;
· Working with program managers to develop evaluation tools in accordance with appropriate for evaluating programs for identified outcomes;
· Interacting regularly with a team of managers and education staff to ensure that evaluation protocol is being followed and data is collected rigorously;
· Working with program managers to suggest program modifications for enhanced effectiveness;
· Identifying information gaps and proposing studies to address such oversights;
· Providing support to Director of Conservation Impact to advance audience evaluation research by developing scientific publications, social media presence, and fundraising proposals;
· Supporting departmental efforts to establish a high-profile for the role of informal science education within the Zoo and in the wider community; and
· Other related duties as assigned to achieve established goals and objectives.
· Candidate must have an undergraduate degree preferably in public policy, sociology, anthropology, museum studies, environmental studies, or a relevant field.
· Strong interest in environmental issues and conservation.
· Comfortable working with quantitative data. Proficiency in statistical software required.
· Knowledge of some or all of these disciplines: experimental design, statistical methods for natural/social science research, data collection, data processing, informal science education and/or zoo interpretation.
· Excellent research skills and attention to detail.
· Strong organizational skills, eye for detail and accuracy, and ability to meet deadlines.
· Excellent written and verbal communication skills.
· Strong interpersonal skills. Ability to establish and maintain a strong rapport and positive relationships with all levels of staff, within and outside the organization.
· Demonstrated ability to work with diverse populations.
· Must be strategic in his/her orientation, proactive, persistent, and helpful.
· Must be flexible, cooperative, and able to adapt easily to shifting priorities and tolerate ambiguity.
· Creative, innovative, future-thinking.
· Self-starter with a demonstrated ability to work independently
· Must be able to maintain the confidentiality of privileged information.
· Incumbent is expected to represent the Zoo in a professional manner at all times.
· Familiarity with community-based social marketing, social marketing, conservation psychology, and related fields. Experience with IRB process would be highly advantageous.
· Familiarity with qualitative coding software
· Experience in writing successful grant proposals
· Fluency in another language other than English
· Interest in issues of access and inclusion, social and environmental justice