Philadelphia Zoo Unveils 3D Art Installation
Through a social media initiative, Xfinity, a partner, challenges guests to #sendakid and bring 10,000 underserved kid’s to the Zoo
- (April 12, 2016) - Philadelphia Zoo invites guests to experience You360ShotSpot, a got-to-see-it-to-believe-it three dimensional optical illusion, opening to the public on Thursday, May 5, 2016 through October 2016. You360ShotSpot is a unique customized mural that creates the illusion that guests are teetering on the edge of the Zoo with animals roaming below…when in reality they are standing on a fantastical work of art right on the ground. While perched on this whimsical piece of art, guests can take photos and share their “unreal” adventure on all of their social media platforms.
As a sponsor of You360SpotShot, Xfinity is challenging guests, consumers and the public to use their voice to make a difference- visit the Zoo, take a picture at You360ShotSpot, and post on various social media channels --for every 50 social media actions taken which includes likes, shares, posts, retweets using #sendakid, Xfinity will #sendakid to the Zoo with the ultimate goal of providing up to 10,000 underserved kids the opportunity to experience Philadelphia Zoo.
Uploading photos will be seamless as guests can connect to free Wi-Fi provide by Comcast Xfinity.
“We are excited to unveil this fantastic piece of art,” says Chief Marketing Officer, Amy Shearer. The most exciting part of this launch is the #sendakid challenge, which is a great way to get excitement around Xfinity bringing so many underserved children to the Zoo. There is nothing better than seeing the wonder on their faces as they enter the Zoo possibly for the very first time. We are thrilled that Xfinity issued the challenge and hope that thousands will participate.” Admission prices for kids 2-11 is $19.00; group pricing is $16.00 per child.
You360ShotSpot was created by artist Joe Hill the world's foremost 3D street artist and has earned the nickname of the Pavement Picasso. Hill has traveled the world to bring his unique style of anamorphic art to audiences in city centers, world movie premieres and more. His work has been featured in the Wall Street Journal, the Daily Mail, Yahoo and the BBC.
You360ShotSpot is located at KidZooU.
ABOUT THE PHILADELPHIA ZOO:
America's first zoo and one of the region's foremost conservation organizations, the Philadelphia Zoo is home to nearly 1,300 animals, many rare and endangered. By connecting people with wildlife, the Philadelphia Zoo creates joyful discovery and inspires action for animals and habitats. The Philadelphia region’s leading family destination, the Zoo welcomed more than 1.3 million visitors last year. The Philadelphia Zoo is accredited by the Association of Zoos and Aquariums. For more information on the Philadelphia Zoo, as well as to purchase and print tickets online, visit us at www.PhiladelphiaZoo.org
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. The Philadelphia Zoo is a non-smoking facility.