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Philadelphia Zoo to Announce the Winners of the Second Annual
Albert M. Greenfield Foundation UNLESS Contest

Philadelphia, PA - (May, 17, 2013) - Philadelphia Zoo will announce the winners of the 2013 Albert M. Greenfield Foundation UNLESS Contest for grades K-12 on Wednesday, May 29, 2013 at 10:30 a.m. This year the Zoo is focusing its creativity, resources and efforts on a common goal—saving energy to save wildlife, educating and engaging visitors about the positive correlation between simple, everyday choices around saving electricity, conserving water and recycling and saving wildlife and the environment. 2013 is the Year of the Next Generation, with the new KidZooU: Hamilton Family Children’s Zoo & Faris Family Education Center as a vessel for connecting children to wildlife. The second annual UNLESS Contest is an authentic service learning experience and a vehicle to engage students in this goal by creating awareness that will inspire solutions and actions to impact the future of wildlife.

Excessive energy use is causing climate change and threatening the livelihood of many already endangered species. One-third to one-half of all amphibian species are threatened with extinction. Many frogs and toads have already been lost, and more are disappearing every day partly due to climate change. Two-thirds of the world’s polar bears could disappear by 2050, as climate change continues to melt the Arctic’s sea ice. Butterflies are feeling the effects, too. Rainfall patterns in their tropical forest habitat are being altered due to climate change. Simple things can make a difference, from turning off water while brushing your teeth, to unplugging phone chargers or recycling plastic bottles. Making the right choices every day can add up to help wildlife.

Philadelphia Zoo challenged students to create their own Saving Energy to Save Wildlife Action Campaign complete with logo and tagline, a creative way to tell their saving energy story and a plan to engage others at home, at school and throughout the community. Students were also tasked with tracking their results. This year, 2,469 students participated in the UNLESS Contest, representing over 64 classes from the Delaware Valley and beyond. Their Saving Energy to Save Wildlife Action Campaigns reached 102,764 people.

“We are thrilled to have the opportunity to thank these students for the important and creative work they have done. The UNLESS Contest gives us the chance to encourage future generations to become passionate about a global cause that not only impacts each and every one of us, but threatens the existence of wildlife. Species like frogs, polar bears and butterflies are in jeopardy and their future is uncertain unless we make changes in our lives to help them. These children have set a wonderful example for all of us, and it’s an honor to reward them for their tremendous impact,” says Kristen Lewis-Waldron, Philadelphia Zoo’s Director of Education.

One grand prize winner will be named in each category, K-2, 3-5, 6-8 and 9-12. Entries were judged based on creativity and originality of the logo, tagline and story as well as the scale and impact of the campaign by a panel of experts including:
• Robert W. Buchanan, Founder, Polar Bears International
• Nette Pletcher, Director of Conservation Education, Association of Zoos and Aquariums
• Kathleen Grady, Director of Sustainability, Temple University
• Irene Ho, Education Outreach Team, PECO Energy
• Dr. La'Toya Latney, University of Pennsylvania School of Veterinary Medicine
• Brian Mahoney, Director of Advertising Sales, Philadelphia Phillies
• Glenn Sonntag, Sustainability Manager, Philadelphia Zoo

Grand prize winners will each receive cash prizes of $2,500. Second and third place winners for each category will win non-cash prizes. All entrants will be eligible for a free field trip to the Zoo.

ABOUT THE PHILADELPHIA ZOO:
America's first zoo and one of the region's foremost conservation organizations, the Philadelphia Zoo is home to nearly 1,300 animals, many rare and endangered. By connecting people with wildlife, the Philadelphia Zoo creates joyful discovery and inspires action for animals and habitats. The Philadelphia region’s leading family destination, the Zoo welcomed more than 1.2 million visitors last year. The Philadelphia Zoo is accredited by the Association of Zoos and Aquariums. To become a member, donate or to purchase tickets please visit www.philadelphiazoo.org