Sumatran Tiger

Championing Big Cat Conservation: A Year-Long Journey


From supporting field projects to advocating for corporate behavior change, Philadelphia Zoo is working on multiple fronts to save big cats from losing habitat to oil palm plantations. This past spring, summer and fall, thousands of members and other Zoo visitors became AdvoCATes while visiting KeyBank Big Cat Falls. Here's what you helped us accomplish.

Impact of AdvoCATes:

  • Our Zoo guest AdvoCATes, from 45 different states, sent over 10,000 e-cards to Kellogg’s, General Mills, Mars and The Body Shop, encouraging them to advance their already good work in switching to big cat-friendly palm oil in their products.
  • On-site and online, over 300,000 Zoo guests have joined us in becoming CATalysts for change—and that number continues to grow.
  • The four companies we’ve been talking to—Kellogg’s, General Mills, Mars and The Body Shop— have all announced a commitment to using deforestation-free palm oil! Rewarding these companies—conservation leaders within their industries—through our consumer choices will continue to have a positive impact on big cats, great apes and other animals threatened by palm oil-related deforestation.
Check out the UNLESS Project for ways you can become an AdvoCATe at home!