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Little Cats for Big Cats

Little Cats for Big Cats

Little cats everywhere are advocating for big cats by supporting Kellogg's and their leadership on deforestation-free palm oil!

Sumatra’s Leuser Ecosystem is one of the most important areas of lowland rainforest left in the world. It’s where amazing animals like tigers roam, but also where palm oil destroys. As large tracts of tropical forest continue to be lost to oil palm plantations, Sumatran tigers are restricted to small, disconnected patches of habitat with limited ability to move between them. But it doesn’t have to be this way—palm oil can be grown without destroying forests and habitat for big cats.

In February 2014, Kellogg’s stepped up its game and committed to use palm oil that’s deforestation-free. They’ve put together a clear plan to make it happen and reported on initial progress in February 2015—which was grrreat!

Here’s where you come in. We’re only six months away from the deadline for an important Kellogg’s goal: 100% of their palm oil is traceable to the plantation by the end of 2015. If reached, this goal will bring them several steps closer to eliminating palm oil that destroys tiger habitat from their supply chain.

Your little cat can help!

Follow these examples to show Kellogg’s that you and your little cat support deforestation-free palm oil. Ask them to share their progress on meeting this major milestone.

I Support Deforestation-free Palm Oil!

Send a photo of your little cat with an “I Support Deforestation-free Palm Oil” message or asking Kellogg’s to “Share their Progress on Deforestation-free Palm Oil” and be added to a photo gallery that will be shared with Kellogg’s.

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